Creators + clients

I like to work on documentary and scripted projects with bold creators, helping them shape and package their stories for audiences and funding. I also like helping clients evolve their brand and business for new opportunities.

Experience + AMBITION

Over 25 years working in organizations, startups and agencies, I learned to refine my expertise while always embracing new tools and tricks. Now, as an independent, I’m inspired to get involved with original projects and spirited people.

Then, Now + NEXT

My career trajectory to date: a degree in journalism, managing multimedia content production in the pioneering days of the internet, leading marketing departments and an interactive design studio, and now re-discovering my knack and passion for storytelling.

I’m curious and conceptual, a stickler for process and an ignition for making an impact.

Expecting the unexpected…

© 2023 Photos by Amy Lennon

Work Snapshot

>>Scroll DOWN for PROJECT details

2019-2022

Feature Documentary
Impact Campaign
Distribution

Not About Me | A three-year passion project set to release in January 2022. I am an Associate Producer on the film and the Co-Producer for an Educational Impact Campaign and a digital platform for film licensing and self-distribution. Partnerships, festivals, PR and social media are also in the mix. >>Trailer >>Website

2019-2022

Show Bibles (development)

Working with producers and writers in the development phase, I help create show bibles to package their story concepts, characters, episodes and audience profiles to pitch for production funding. Examples: Thin Ice (scripted dramatic crime series), Yukon Gal (creative DIY web shorts), The Last Avenue (dramatic comedy web anthology).

2021, 2014

Feature Film Marketing

Polaris | A dystopian fantasy feature film set to release in early 2022. I am working with a marketing team on strategy, audience research, content development and digital. >>Website 

WolfCop | A Canadian horror comedy with a rabid cult following. Working as the Marketing Manager, I coordinated the film’s theatrical Cineplex release, PR, social media channels, film festivals, Canadian Comic-Con appearances and the production of ancillary collateral including an action figure and comic book trilogy. The movie was greenlit for a sequel Another WolfCop. >>Trailer >>Website

2008-2011

Television

Knowledge Network | British Columbia’s Educational Broadcaster connects 1.5 million weekly television viewers and online audiences to commercial-free documentaries, educational and children’s programming. As Knowledge’s Senior Interactive Producer, I created companion websites for their commissioned documentaries. I also led a web development team to integrate its broadcast and fundraising systems with a digital streaming and donation platform. >>Website

WEBSITES

Strategy, content creation, platform design + build. Examples: Shot in the Dark Media, Chu Níikwän LP

ECOMMERCE

Online store design and administration setup using the Squarespace ecommerce platform. Example: Skookum Backcountry Adventures

NON-PROFITS

Communications positioning, content creation, marketing tools, website design + build, online donations, integration with backend donor management systems (Donorbox). Example: Little Footprints Big Steps

ONLINE LEARNING

Fur School is an online learning tool (password protected) for emerging Yukon artisans interested in learning how to sew with sustainably harvested wild fur. The course provides written content, video tutorials and practical guides for business best practices.

2012-2015

Cinecoup Film Accelerator

Cinecoup was a disruptive studio model for indie filmmakers to develop, finance and package their feature films. As the Senior Producer, I was integral in the design and development of its proprietary digital platform that used social gamification and analytics tech to discover new talent, de-risk new franchises and build audiences early. >>Website >>Banff Highlight Reel >>Press

2011-2012

Overinteractive Media

OMI (later “The Coup Company”) designed and built fullstack social web platforms to create branded experiences with gamified content and actionable analytic insights. Clients included: TELUS Storyhive, CBC ComedyCoup, Vancouver International Film Festival (VIFF), Kraft Hockeyville.